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DTI chief promotes franchising to aspiring entreps

April 1, 2019

PASAY CITY -- Department of Trade and Industry (DTI) Secretary Ramon Lopez championed franchising as a business model to future entrepreneurs at a time when the Philippines is experiencing an economic resurgence. During his keynote address at the 2019 Franchise Asia Philippines on 27 March, Sec. Lopez stated that this is the best time to do business because the country’s sustained economic growth and the growing middle class provide a wide consumer base for new products and services.      He said that franchises thrive because of their tried-and-tested business concepts and wide network of mentors and fellow franchisers. The success rate for franchising is 90%, compared to 25% for traditional retail. According to the event’s organizer, the Philippine Franchise Association, there are 2,000 local and international franchise brands in the country as of 2018. These brands have established a total of 200,000 stores and employed 1.2 million Filipinos.      DTI pioneered its own franchise with Go Lokal! with 102 stores nationwide, most of which are in high-foot traffic areas. Go Lokal! offers top-quality local products by Micro, Small, and Medium Enterprises (MSMEs).      The agency also opened its first KAPEtirya café in Baguio last 20 March to provide more market outlets for the coffee produce of Filipino farmers. The DTI-branded café will mainstream locally-sourced coffee and will soon roll out as a franchise model with inline store, kiosk, and mobile store options.

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Gotta love summer at Toy Kingdom

April 1, 2019

Toy Kingdom as it brings you the most amazing inflatables, trendy floaters and splashy pools perfect, giving us more reasons why we Gotta Love Summer. Plunge into the cool waters in style with unique and vibrant inflatables like the Flamingo Island, Mega Unicorn Island, Camel Pool float and Pop Rhino Ostrich floater. There are also trendy floaters inspired by kids’ favorite snacks; Popcorn Mat, Potato Chips Float, French Fries Float and Hamburger Island that will surely make you crave! Summer is also more fun with exciting pool parties with family and friends.  Check out this Prism Frame Oval Pool Set that is easy to assemble and comes in a huge size for the entire family to enjoy. Toy Kingdom also has other stylish swim essentials for kids; Hydro Swim Glider set and Metallic Mermaid Tail for a more fun water adventure. Keep cool in stylish inflatables and floaters at Toy Kingdom. These amazing summer treats are available at Toy Kingdom Express outlets in The SM Stores and Toy Kingdom stores in most SM Supermalls. Also visit www.toykingdom.ph and follow ToyKingdomPH at Facebook for more updates.

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The Essentials to Flawless Makeup Look From The Body Shop

April 1, 2019

The secret essentials to perfect, flawless look will always be about “matte” makeups. Introducing a new make-up must-have for blemish-prone skin. Conceal skin imperfections throughout the day with The Body Shop’s 100% vegan Matte Clay Concealer and Matte Clay Powder. The lightweight concealer is enriched with skin-clearing tea tree and leaves a breathable, yet full-coverage matte finish. For skin that looks visibly clearer, use this beauty essential alone for a fast-drying natural finish or team with Matte Clay Foundation for a lasting flawless finish look. While the Matte Clay Powder will set and mattify your concealer or liquid foundation. Both are enriched with ghassoul clay and Community Trade tea tree oil from Kenya, these 100% vegan ranges are ultra-lightweight and long-lasting, to leave skin looking clearer and help it breathe all day when you add a touch of coverage. For the cheeks use the Shimmer Waves to illuminate your face and create a sun-kissed glow. These clever compacts can be used in a number of ways for gorgeous make-up results. Swirl all the colors together for a shimmering blush or use the shades separately to highlight and contour your cheekbones. Need a little shimmer on your eyes? Pick a shade and sweep it all over your eyelid or dust the color in the inner corners of the eyes for a lovely glistening glow. Then pair it with the moisturizing Color Crush Lipsticks, with 15 dramatic new shades to choose from, you can make a vividly vampy statement while keeping lips smooth and moisturized for up to 4 hours. Enriched with sweet cherry seed oil, Community Trade beeswax from Cameroon and Community Trade marula oil from Namibia, these shades lock in moisture to love lips with a hydrating pop of bold, high-impact color. Get the perfectly flawless makeup look with the 100% vegan Matte Clay Makeup Range and to match with the Shimmer Waves and Color Crush Lipsticks to complete the look. Now available in all The Body Shop stores. The Body Shop accepts SM Advantage Card for points earning and redemption, SM and Sodexo premium pass in all The Body Shop stores nationwide.  The Body Shop was founded in 1976 by Dame Anita Roddick in Little Hampton, England. The beauty brand pioneered corporate activism and was built on a philosophy that business can be a force for good. With its brand expression, Beauty with Heart, the company continues to be focused on five core values: Against Animal Testing, Support Community Fair Trade, Activate Self Esteem, Defend Human Rights and Protect The Planet. All products are created using the finest ingredients sourced from the four corners of the globe, which are not tested on animals and are 100% vegetarian. The Body Shop has been in the Philippine market for eighteen years with over 55 strategically located stores nationwide.

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SWU PHINMA studes showcase knowledge, skills in Basic Education Day

April 1, 2019

Around 600 students of Southwestern University (SWU) PHINMA enjoyed a day of fun, games, and competition during the annual Basic Education Day on Feb. 22. They showed their knowledge, talents, and capabilities and displayed STEM (Science Technology, Engineering, and Mathematics) education in action through problem-based learning. The event featured one of the biggest chess tournaments in Cebu City with about 280 pairs of players facing off against each other at the University Coliseum. SWU PHINMA’s School of Education invited National Masters Eduard dela Torre and Rommel Ganzon who gave a talk to inspire future chess grandmasters. Ganzon also demonstrated an exhibition game in which he competed simultaneously against elementary teacher and chess coordinator for Grades 4 to 6 Jonathan Paradero and Junior High School Chess Tournament champion Anton Bayno. This is part of SWU PHINMA’s initiative called Chess Time which students are required to attend for a specific number of chess hours every week, giving them the opportunity to earn badges for every win and to enjoy and master chess under the spirit of sportsmanship. Chess Time is one of the initiatives under the STEM-based curriculum being implemented this school year for Grades 1 to 7, and is designed to teach students 21st century skills, such as communication, collaboration, creativity, critical thinking, computational thinking, decisiveness, and wise judgment. “Chess teaches the kids all these skills while developing their focus, discipline, and strategic thinking. It is one gateway for STEM education, and our chess program in the school is the path through that gateway for our budding future grandmasters,” said College of Education Dean Roselyn Fortunado. Another highlight of the Basic Education Day is the Robotics SumoBot Competition in which robots made by the students attempt to push each other out of a circle. Students also participated in Rubik’s Cube Speed Competition, with speed cubers solving the Rubik’s Cube at lightning speed. Grade 1 Engineers also staged their project-based learning presentations while Kinder princes and princesses offered a special number. At the same time, obstacle and lego inflatables were provided for additional fun and play.  “We challenge our students to expand their imagination while learning to sharpen critical and creative thinking,” said Fortunado. For more information about Southwestern University PHINMA’s Basic Education Department (Elementary and Junior High School), contact +63 (32) 416 4680 loc. 184 or visit www.swu.edu.ph.

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Philippine Construction Industry Roadmap 2020-2030 launched

April 1, 2019

Themed “TATAG AT TAPAT 2030”, the Philippine Construction Industry Roadmap 2020-2030 launched yesterday, March 28, at the ASEAN Convention Center, Mabalacat Pampanga.      The Roadmap dubbed as the ‘future of the construction industry’, aims to shape the future capacity, values, and institutional integrity of the construction industry for the next 10 years. CIAP Executive Director, Architect and EnP Ramon Abiera opened the event thru his welcoming remarks followed by the overview of the Roadmap by Philippine Domestic Construction Board Member, Mr. Liberito Espiritu. According to Espiritu, following the Roadmap’s key recommendations, the Philippines will experience a construction boom with 120 Trillion construction value and 7.1 Million employment opportunities for the industry by 2030. The roadmap is also targeting an estimated 30,000-45,000 unlicensed contractors to draw into government regulation for security and capacity building.      Ceremonial turn-over to the President was done by the board members of CIAP headed by the Chairperson and DTI Secretary Ramon Lopez who received the roadmap in behalf of President Rodrigo Duterte. The Board Members of CIAP included Secretaries of DPWH, DOTr, DOLE, Chairpersons of the CIAP Boards and a representative of the private sector, now the Philippine Constructors Association (PCA).      The roadmap was crafted by the Department of Trade and Industry- Construction Industry Authority of the Philippines (DTI-CIAP) in partnership with PCA.  Construction industry in the Philippines had been growing over the past years due to several reasons: the emergence of the Business Process Outsourcing sector, increase in the number of tourists and investors, as well as the government’s flagship program Build Build Build are paving the way for demands for new buildings, bridges, roads, and other infrastructures. In the pace that the industry is currently moving, the next 10 years may bring a potential implosion in its capacity unless a system and a harmonized intervention of the key players of the industry be agreed upon.      TATAG AT TAPAT 2030 is a call for long-term collective commitment of the players in the construction industry with the said values engraved in each proposed measure of success.

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MOC Enterprises gets DOST-SETUP Assistance

March 30, 2019

Before Women’s Month Celebration ends, two women-led MSMEs in Misamis Occidental signed the Memorandum of Agreement on March 22, 2019, for the onset of DOST’s technical assistance through its  Small Enterprise Technology Upgrading Program (SETUP).      D’ Hermanos Pizza, Spanish words for The Brothers’ Pizza, came into business after the realization of a hobby, while MVL Rice Mill is into producing milled rice.      This MOA signing activity is one of the many indicators that just like men, women can also become active drivers in bringing pragmatic and positive changes in the business environment.      The two firms have this in common: both are led by women. However, the two have noted that in order for their business to move forward, more than equality and equity, it takes a partnership with their spouses. Furthermore, one should anchor in science and technology to cope with the fleet-footed game named change (Rogelyn C. Calago).

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